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Adidas is not simply a brand of sportswear. It has established itself as streetwear brand par excellence, it has become part of urban culture.
The history of this company protagonists were a discussion between two German brothers, Adolf and Rudolf Dassler and the continued desire to overcome that founded Adidas and Puma, respectively.
In 1973 came the legendary Stan Smith shoe (which took its name from the famous Parisian tennis) today global icon.