Crazy Idea

Crazy Idea (founded in 1989 in Bormio) is a manufacturer of highly technical sportswear with the "focus" in ski mountaineering and trail running.

The continuous collaboration with the best athletes and the strong competitive connotation have allowed the company to create a name for itself; in particular the feedbacks coming from the high level, are transferred to the traditional ski touring, to the mountaineering, to the freeride and to the street and climbing world.

Every single article is studied answering to Valeria's (the founder) leit motiv, "I create for others what I use for myself"!