Norrona

Norrøna was founded in 1929 by Jørgen Jørgensen. The brand is well known for having popularised "flashy" colours in outdoor wear. The company has expanded over the years into many areas, but now it is focused on outdoor clothing and expedition equipment for a variety of sports including skiing, snowboarding, mountain biking, climbing, hiking, trekking, hunting, and arctic surfing. Norrøna is known for innovation and for its investiments in research and development.