

Alpinestandards is an independent brand of clothing and mountaineering equipment, located in the Val d'Ayas at the foot of Monte Rosa in Italy. Founded by Matteo Mendiola and Matteo Upinot, two visionaries with a tireless passion for adventure and mountaineering, Alpinestandards combines a progressive aesthetic with functionality, superior quality and a rebellious attitude. Their products are inspired by the raw essence of exploration and are designed to resist the most impetuous elements of nature without compromising comfort and performance. The brand shuns the ephemeral trends, instead following the rhythm of the adventurous ardor of its founders